Target Market Strategy

“Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods. For example, Wal-Mart operates virtually everywhere but has developed special formats tailored to specific types of geographic locations”, (Armstrong & Kotler (2011) Marketing: An Introduction pg177). This is also what our company is doing by localizing our advertising, promotion and sales to fit the needs of our customers and where they can buy our product. We are also using “Gender Segmentation: Dividing a market into different segments based on gender.” (Armstrong & Kotler (2011) Marketing: An Introduction pg177), as a means to target women from the ages of about 23 to 35 to sell our vodka to than to men.