Promotion

''The company launching a new product must first decide on introduction timing."( Armstrong & Kotler (2011) Marketing: An Introduction pg. 253). Which we think that around Christmas would be a good time to release our new vodka, with us targeting women it would be the perfect time to get it as a gift for someone. "Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market." (Armstrong & Kotler (2011) Marketing: An Introduction pg. 253). With us launching the product around Christmas we will be doing so in a single location to start with and we will do advertising there as well as commercials to let others know about our product. We may even do a poster along with a radio commercial to introduce Red Velvet as a prize of some sort.