To start
the promotion of the movie Fast & Furious 6, I would have to say that commercials
both on tv, radio, and internet would be the start to just introduce the movie.
We would have to target the young adults around the ages of at least 16 to 25 the reason I say this is
from the quote that “companies today recognize that they cannot appeal to all
buyers in the marketplace, or at least not to all buyers in the same way.
Buyers are too numerous, too widely scattered, and too varied in their needs
and buying practices.”(Armstrong & Kotler (2011). Marketing: An
Introduction, 10th Ed. Prentice Hall Publishing pg175). Then I would have the sound track
made available before the movie so that more people will be come interested in
the movie. Using the radio I would do a contest of some sort and give a few
free tickets for the opening night for them to see the movie. I would do this
because of the quote that says “Dividing a market into smaller segments with distinct needs,
characteristics, or behavior that might require separate marketing strategies
or mixes.”(Armstrong & Kotler (2011). Marketing: An
Introduction, 10th Ed. Prentice Hall Publishing pg175).
And by word of mouth more and more people will come to see the movie. Also it
would be a good idea to make sure that everyone who sees or hears about the
movie that some of the main actors are Dominic Torreto and Brian O’conner. Of course
with each state or country we may have to do thing a bit different and will
need to think of something different like free posters or give the first hundred
a free soundtrack to the movie if they see it opening night or something. The quote
form the book that says that “Many companies
today are localizing their products, advertising, promotion, and sales efforts
to fit the needs of individual regions, cities, and even neighborhoods. For
example, Wal-Mart operates virtually everywhere but has developed special
formats tailored to specific types of geographic locations.”(Armstrong & Kotler (2011). Marketing: An
Introduction, 10th Ed. Prentice Hall Publishing pg177). Is
the reason that makes me believe that this is a good way to think about
promoting the movie,
