Distribution

“The firm uses several strategies to sustain rapid market growth as long as possible. It improves product quality and adds new product features and models. It enters new market segments and new distribution channels. It shifts some advertising from building product awareness to building product conviction and purchase, and it lowers prices at the right time to attract more buyers.” (Armstrong & Kotler (2011) Marketing: An Introduction pg. 262). Which will be right after Christmas in time for the New Year after that they will be able to only be able to ether buy it online or in one of the casinos as a gift. If bought online they will come in a specially made package just for our Red Velvet vodka. “The slowdown in sales growth results in many producers with many products to sell. In turn, this overcapacity leads to greater competition.” (Armstrong & Kotler (2011) Marketing: An Introduction pg. 262).This is something that has to be looked after so that we are not one of the ones that loses to the competition. That is way Christmas and New Years will be our best time to sell our product. Whether online or bought in the story each of them will come in there own special box made just for it, though as I said be for the one for the shipping will be a bit different from the one bought in the casinos and that’s only because it is being shipped in the mail.