Situation or SWOT Analysis

With the marketers of our Red Velvet brand of vodka we had to look everything that would ether help or hinder us as a company the reason this is always a good idea is because of the quote definition of what SWOT which is “SWOT Analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Armstrong & Kotler (2011) Marketing: An Introduction pg55). This allows us to determine which is our strengths and weaknesses and allows us to fix our weaknesses and not to miss any opportunities that are presented as well as look for threats. Which is very important in case other companies try to compete with our prices and other such things that my harm our company.