As for the BCG analysis I would have to say that as far as
the game that has won the star position it would have to be mobile games I know
this form the quote that I found that says that ““The incredible financial success of
gaming apps in 2012 and beyond is a tribute to the power of the ‘freemium’
business model,” said OBJE CEO Paul Watson. “Mobile games are driving the
growth in the multi-billion-dollar global video game industry, and free-to-play
apps represent the most prolific sector in this new era of digital
distribution.”
(http://www.businesswire.com/news/home/20121220005325/en/OBJE-Targets-High-Growth-Mobile-Gaming-App-Market). Now for the cash cow, I would have to say that that one would be the Nintendo and I know this from the quote that said that “The current generation consoles (the Wii and Nintendo DS range) from Nintendo can be generally be classified as cash cows, as they have the biggest share of their market but the markets are no longer growing as fast as it used to be.” (http://www.ukessays.com/essays/marketing/strategic-marketing-by-nintendo-marketing-essay.php). As for the Question Marks of the game market I would say that it goes to the Angry Birds games and I say this because of a quote form a web site that said that “ Since the launch of Angry Birds, Rovio Chief Executive Mikael Hed has been focused on growing the company through an aggressive expansion in licensed merchandise—ranging from soda to children's books to hooded sweatshirts—while also launching new game titles. About 45% of Rovio's revenue comes from the sale of licensed merchandise, up steeply from 2011.” (http://online.barrons.com/article/SB10001424127887323646604578400201763339218.html). For the last one that is called Dogs that went to the Game Boy Advance range which from the quote that says that “Dogs are low-growth, low-share businesses and products. They may generate enough cash to maintain themselves but do not promise to be large sources of cash. (Marketing: An Introduction for Education Management Corporation,Page 44).
(http://www.businesswire.com/news/home/20121220005325/en/OBJE-Targets-High-Growth-Mobile-Gaming-App-Market). Now for the cash cow, I would have to say that that one would be the Nintendo and I know this from the quote that said that “The current generation consoles (the Wii and Nintendo DS range) from Nintendo can be generally be classified as cash cows, as they have the biggest share of their market but the markets are no longer growing as fast as it used to be.” (http://www.ukessays.com/essays/marketing/strategic-marketing-by-nintendo-marketing-essay.php). As for the Question Marks of the game market I would say that it goes to the Angry Birds games and I say this because of a quote form a web site that said that “ Since the launch of Angry Birds, Rovio Chief Executive Mikael Hed has been focused on growing the company through an aggressive expansion in licensed merchandise—ranging from soda to children's books to hooded sweatshirts—while also launching new game titles. About 45% of Rovio's revenue comes from the sale of licensed merchandise, up steeply from 2011.” (http://online.barrons.com/article/SB10001424127887323646604578400201763339218.html). For the last one that is called Dogs that went to the Game Boy Advance range which from the quote that says that “Dogs are low-growth, low-share businesses and products. They may generate enough cash to maintain themselves but do not promise to be large sources of cash. (Marketing: An Introduction for Education Management Corporation,Page 44).
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