Week 6 EOC: Movie Promotion

            To start the promotion of the movie Fast & Furious 6, I would have to say that commercials both on tv, radio, and internet would be the start to just introduce the movie. We would have to target the young adults around the ages of  at least 16 to 25 the reason I say this is from the quote that “companies today recognize that they cannot appeal to all buyers in the marketplace, or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied in their needs and buying practices.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg175). Then I would have the sound track made available before the movie so that more people will be come interested in the movie. Using the radio I would do a contest of some sort and give a few free tickets for the opening night for them to see the movie. I would do this because of the quote that says “Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg175). And by word of mouth more and more people will come to see the movie. Also it would be a good idea to make sure that everyone who sees or hears about the movie that some of the main actors are Dominic Torreto and Brian O’conner. Of course with each state or country we may have to do thing a bit different and will need to think of something different like free posters or give the first hundred a free soundtrack to the movie if they see it opening night or something. The quote form the book that says that “Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods. For example, Wal-Mart operates virtually everywhere but has developed special formats tailored to specific types of geographic locations.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg177). Is the reason that makes me believe that this is a good way to think about promoting the movie,

Week 2 EOC: Boston Consulting Group - Video Games

As for the BCG analysis I would have to say that as far as the game that has won the star position it would have to be mobile games I know this form the quote that I found that says that ““The incredible financial success of gaming apps in 2012 and beyond is a tribute to the power of the ‘freemium’ business model,” said OBJE CEO Paul Watson. “Mobile games are driving the growth in the multi-billion-dollar global video game industry, and free-to-play apps represent the most prolific sector in this new era of digital distribution.”
(http://www.businesswire.com/news/home/20121220005325/en/OBJE-Targets-High-Growth-Mobile-Gaming-App-Market). Now for the cash cow, I would have to say that that one would be the Nintendo and I know this from the quote that said that “The current generation consoles (the Wii and Nintendo DS range) from Nintendo can be generally be classified as cash cows, as they have the biggest share of their market but the markets are no longer growing as fast as it used to be.” (http://www.ukessays.com/essays/marketing/strategic-marketing-by-nintendo-marketing-essay.php). As for the Question Marks of the game market I would say that it goes to the Angry Birds games and I say this because of a quote form a web site that said that “ Since the launch of Angry Birds, Rovio Chief Executive Mikael Hed has been focused on growing the company through an aggressive expansion in licensed merchandise—ranging from soda to children's books to hooded sweatshirts—while also launching new game titles. About 45% of Rovio's revenue comes from the sale of licensed merchandise, up steeply from 2011.” (http://online.barrons.com/article/SB10001424127887323646604578400201763339218.html). For the last one that is called Dogs that went to the Game Boy Advance range which from the quote that says that “Dogs are low-growth, low-share businesses and products. They may generate enough cash to maintain themselves but do not promise to be large sources of cash. (Marketing: An Introduction for Education Management Corporation,Page 44).

Week One EOC: Great Customer Service

I remember when I had an experience dealing with great customer service that surprised me quite a bit. I was at Kohl's and I had bought a dress that at the time I thought I had the right size for me. As it turned out that the hanger had the right size number but the dress was not the right number. The dress had been put on the wrong hanger and then just placed back out after someone had tried it on. After I bought it I was going to where it the next day and I was shocked that it didn't fit like it should have. So I had to take it back the following weekend and I thought that there would be more trouble taking it back and returning it than it did, like most places can be at times. This made me think of a quote that I found in a book which is “Zappos has been steadfast in its focus on customer service even as it’s grown. “They’ve focused on customer service and haven’t allowed themselves to be distracted by other things,” says an online retailing expert. In a down economy, retailers especially should be focusing on customer service. But as Hsieh points out, it’s often the first thing to go. “The payoff for great customer service might be a year or two down the line. And the payoff for having a great company culture might be three or four years down the line.”(Marketing: An Introduction for Education Management Corporation, page 4). I know now that at Kohl’s it has not tossed customer service aside and that I will continue to go back for the great customer service that they have there. Also that if something like what happened before with my dress will not be a problem and that if I have to take something back again I know I will have great customer service.